Volume 9 — July 19, 2012
ORIGINAL RESEARCH
Small Media and Client Reminders for Colorectal Cancer Screening: Current Use and Gap Areas in ob体育鈥檚 Colorectal Cancer Control Program
| Population | Highest Priority, % | Next Highest Priority, % | Third Highest Priority, % | Cumulative Percentage |
|---|---|---|---|---|
| Rural | 29.1 | 13.6 | 19.4 | 62.1 |
| Men | 15.5 | 24.3 | 13.6 | 53.4 |
| Hispanic/Latino | 11.7 | 14.6 | 18.4 | 44.7 |
| Women | 6.8 | 15.5 | 17.5 | 39.8 |
| African American | 12.6 | 8.7 | 6.8 | 28.2 |
| AI/AN | 10.7 | 8.7 | 1.9 | 21.4 |
| White | 4.9 | 5.8 | 8.7 | 19.4 |
| Urban | 6.8 | 6.8 | 2.9 | 16.5 |
| Other | 1.9 | 1.9 | 5.8 | 9.7 |
| Asian | 0 | 0 | 4.9 | 4.9 |
Figure 1. Priority Needs for Information Resources About Colorectal Cancer Screening, by Population
| Message Theme | % Very Likely to Use | % Likely to Use | Cumulative %a |
|---|---|---|---|
| Family (n = 55) | 58 | 36 | 95 |
| Role model (n = 54) | 31 | 54 | 85 |
| Busy lives (n = 53) | 30 | 53 | 83 |
| 50th birthday (n = 53) | 19 | 60 | 79 |
| Lighthearted (n = 53) | 17 | 36 | 53 |
| Faith (n = 53) | 6 | 21 | 26 |
| Embarrassment (n = 53) | 4 | 21 | 25 |
| Fear (n = 55) | 5 | 16 | 22 |
Figure 2. Likelihood of Using 8 Message Themes to Promote Colorectal Cancer Screening
The opinions expressed by authors contributing to this journal do not necessarily reflect the opinions of the U.S. Department of Health and Human Services, the Public Health Service, the Centers for Disease Control and Prevention, or the authors' affiliated institutions.
