ob体育

Volume 3: No. 3, July 2006

SPECIAL TOPIC
A Marketing Perspective on Disseminating Evidence-based Approaches to Disease Prevention and Health Promotion

This figure is a vertical flow chart with five levels. The top box, public health organizations seeking to disseminate evidence-based interventions, has four arrows point down to four boxes (wholesale distribution partners): 1) employers, 2) school boards, 3) city and county boards, and 4) food and exercise manufacturers. These four boxes point to four retail distribution partners: 1) employers points to worksites, 2) school boards points to schools, 3) city and county boards points to built environment, and 4) food and exercise manufacturers points to retail outlets. These four boxes lead to one box (service providers), private and nonprofit service delivery organizations, which flows to members of target audience, or consumers.

Figure 1. Potential distribution channels for evidence-based obesity interventions

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The opinions expressed by authors contributing to this journal do not necessarily reflect the opinions of the U.S. Department of Health and Human Services, the Public Health Service, the Centers for Disease Control and Prevention, or the authors’ affiliated institutions. Use of trade names is for identification only and does not imply endorsement by any of the groups named above.

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This page last reviewed October 25, 2011